Eric Tobias

Founder. Investor. Entrepreneur.

I help people turn ideas into businesses. By businesses I mean early-stage technology startups; and by people I mean entrepreneurs who have the grit and technical prowess to disrupt big markets with big ideas.


I’ve spent my career as a passionate entrepreneur, building and scaling 3 businesses over the past 15 years, all of which have reached successful exit to public companies.  In addition, I am heavily involved in the local and national startup community, working with entrepreneurs at all stages and I am a co-founder of The Speakeasy, Indy’s premier co-working space.

In addition to my entrepreneurial spirit,  I am deeply passionate about music.  I consistently seek out new artists and I work to catch live shows as frequently as possible, especially the Counting Crows, having seen them over 100 times over the past 20 years.

I live in Indianapolis, a city I’m incredibly proud to call home.


My Story

  • 2015


    Eric is a co-founder and partner at High Alpha, a venture studio focused on conceiving, launching, and scaling next generation enterprise cloud companies.

    Founded in 2015, High Alpha represents a new model for entrepreneurship that seeks to help companies reduce friction, increase velocity, and achieve enterprise scale.

    High Alpha has raised $35M to-date and is backed by Emergence Capital (an early investor in, Box. Yammer, and Veeva), Greenspring Associates, Hyde Park Venture Partners, and a group of highly strategic angel investors.

  • 2013

    VP, Predictive and Data Analytics

    As Vice President of Predictive and Analytics for Salesforce, I oversaw product management, product marketing, data science, UX/UI design and strategic partnerships for our Predictive and Analytics products within the Salesforce Marketing Cloud. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce is the market leader in SaaS for Sales, Service, and Marketing. The company has consistently been ranked as one of the most innovative companies in America by Forbes magazine as well as number 7 in Fortune magazine’s 100 Best Companies to Work For in 2014. Salesforce is listed on the NYSE under the symbol CRM.

  • 2012

    VP, Web Products

    As Vice President of Web Products for ExactTarget, I oversaw product management, product marketing, UX/UI design and strategic partnerships for our Web and Predictive products within ExactTarget.

    ExactTarget is a leading global provider of cross-channel digital marketing SaaS solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, web and marketing automation. Headquartered in Indianapolis, Indiana with offices in Asia, Australia, Europe, North America and South America, ExactTarget traded on the New York Stock Exchange under the ticker symbol “ET.” and was acquired by in July 2013.

  • 2010


    RainKing Ventures is a collective of experienced software entrepreneurs who design and build innovative technology products in exchange for equity.

  • 2009

    Named to Indianapolis Business Journal’s Forty Under 40

  • 2004

    Founder & CEO

    iGoDigital is the leading provider of personalization services that guide smarter retail and the only provider in the market with the technology to observe customer behavior, ask explicit questions, leverage social profiles and analyze “wisdom of the crowds” in order to deliver a truly personalized cross-channel experience.

    iGoDigital was acquired by ExactTarget in October 2012.

  • 2001


    Technuity, Inc. designs, develops, manufactures and markets licensed accessories which support technology products. Product categories include batteries, carrying cases, and accessories for imaging, computing, communication, and entertainment devices. Technuity is the exlusive North American licensee of Energizer rechargeable batteries and accessories, as well as Energizer Power Protection products.

    Technuity was acquired by Audiovox in October 2007.

  • 1999

    Co-Founder is a leading online battery superstore that provides a convenient, private and informative shopping experience that encourages consumers to purchase products essential to their mobile lifestyle. offers thousands of brand-name products, a larger selection of products than a typical store-based retailer. was acquired by Audiovox in October 2007.

  • 1995

    Enrolled at Indiana University in 1995